Where to eat and shop in London

Hello everyone!

I went to London on last weekend and the more I visit this town the more I find it great! I think I am officially under London’s spell…

This is the perfect occasion for a new city guide! From nice shopping spots to  creative restaurants, I am going to share with you all my good adresses in London, and also what makes the city so special to me 😉


  • Victoria’s Secret

The biggest VS store you have ever seen! 4 levels of lingerie, homewear, pajamas… Heaven exists!


  • Russel & Bromley: an English shoe store where you’ll find high-quality yet not too expensive shoes, among which I spotted a pair of red over-the-knee boots that I might put on my Christmas wishlist…


  • Luxury brands: Vivienne Westwood, Burberry, Paula Cademartori (my dreambags), Fendi, a huge Miu Miu store… Paradise if you have (a lot of) money to spend!
  • SKETCH restaurant

Doubtless the best restaurant I’ve tried in town! Incredible place, amazing decoration, excellent European-Asian food  (by French chef Pierre Gagnaire, of course). A fantastic experience! (I will soon post an article about it!)



Shopping at Covent Garden (West End) is always a good moment. Innovative shops, brands from all around the world, French labels… The best place for shopping in London according to me. During your stroll, you might come accross…

Shopping inside Covent Garden may not be exceptionnal, but the historical place is worth to be seen! And the district that bears its name is really terrific!

… a huge Christmas tree, right before the market!

Urban Outfitters: huge store with an extremely large choice and trendy yet very affordable clothes! (while we only have small corners at the BHV and Galeries Lafayette … why is the world so cruel??)

… a pop-up corner outdoors, such as this cool COACH outside store!


… a Cath Kidston store! This British label makes colourful BCBG clothes and accessories (among some very cute bags!). Both retro and modern, this store is a must-do if you’re visiting London!

(Also for sale at the BHV, but the corner is so small and ridiculous, it doesn’t even feature a quarter of what the brand does!)

… a Bresilian (and unknown) avant-garde shoe label! Named Melissa, this brand creates exclusively plastic-crafted shoes! I have to say it’s not really my style of shoes but I applaude for the concept! Plus the store features a very futuristic design… Once you’re in it you feel like aboard a spaceship! It’s a different and avant-garde way to consider fashion…


… French labels: Claudie Pierlot, Sandro, le coq sportif… and the choice is even bigger than in France, as frustrating as it seems…

… a pretty Benefit shop! Girly and playful, this cosmetics brand is definitely one of my favourite 😉 Although we can buy its products at Sephora, this cute and tiny shop of the West End won’t leave you indifferent.

A very nice square with coulourful (human-sized) buildings, close to the Benefit shop… A place like nowhere else! (And even less in Paris…)

If you are wondering where to eat in the West End, I definitely recommend you ROKA. This japanese restaurant located on Charlotte St (among other adresses across London) features a great choice of traditional japanese meals. Extremely tasty and well executed. (I will soon write a whole article dedicated to it)


Carnaby St & Oxford St

  • Reputed to be the biggest shopping street of London, Oxford St features a huge range of brands, from Burberry to the cheapest like Bershka or Accessorize! You’ll can also come acrross the Niketown or one of my favourite fashion brands: Anthropologie! I could have spent an entire day in that store so it is immense! Four levels of ethnic-inspired clothes, accessories, jewels, home decor… I had discovered this brand at the BHV but the small corner there is nothing compared to the London store!


  • Liberty. This iconic department store located on Regent Street is worth to be visited: what makes its magic is certainly his history; a former cloth store built in the late nineteenth century…


If you are looking for good and healthy restaurant around the corner, Ethos could be a good option. The concept is easy: you pick up a plate and fill it with salads and other vegetarian meals from the buffet, then weight it and pay. Located in Fitzrovia and moments from Oxford street, this trendy and casual restaurant is perfect for a little break during shopping! Moreover, food is really creative and tasty.

Oxford St is constantly crowded… Especially when Christmas is approaching!
  • Carnaby St

Another emblematic street of the town, Carnaby Street is a must-do for its charming look and nice shops (Les Néréides, Brandy Melville, Superdry, MAC…). It’s even more beautiful at the end of the year…

Flea markets

Flea markets are in London what bakeries or in Paris! One of the most famous are Camden Market (in particular for its goth community), Brick Lane Market for its vintage shops, or Portobello Road for its peaceful atmosphere. Located in Notting Hill, Potobello Road is a nice walk, especially if you are interested in antiquities, or even just if you  want to see the little pastel houses that make its magic…


And it is also the occasion to go to another shop I love: All Saints. A British brand that creates rock’n’chic clothes, and far less expensive in London than in Paris… I spotted  a long and straight black wool coat with a leather collar, so elegant!

The Tate Modern

A great collection of contemporary art among work from Olafur Eliasson, Andhy Wharol, John Heartfield… Moreover, the entrance is free so no need to queue to buy a ticket!


Located at the Docks, it’s not always easy to find a place to eat around there… But a pizza is always a safe bet! This traditional Roman one from Pizza Express is deliciously huge and really tasty… Both cheap and delicious, something unthinkable in Paris!

Other sights to visit in London…

The Tower of London to learn more about the English History and see (the real) Jewels of the Crown, the Tower Bridge (beautiful, especially at night!) and Big Ben of course!


>> I hope you enjoyed this city guide, and don’t hesitate to share your own adresses in London in the comments!

And remember…

London is always a good idea!



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